"Collaborative Creation (co-creation) is not only the future of underwear, it’s the future of how consumers interact with brands as a whole."

tbô designer underwear

What is Co-Creation?

Imagine democracy without the politics.

Traditionally, fast-fashion retailers and designers have been the ones to tell you what to wear and when to wear it. Those days are gone. As a TBô Tribe member, you have the ultimate freedom to decide what your ideal underwear should look and feel like.

Start Co-Creating Now

Want to see how it works?

  • Ideation

    Tribe members pitch new ideas

  • Design

    They define each element of the product

  • Prototyping

    They test beta versions and share feedback

  • Pre-Orders

    They confirm demand so only the right number of the final product is made

  • Production

    The products become a reality according to the Tribe’s specifications

  • Delivery

    Orders go out in personalized, sustainable packaging

The AHA Moment

When Roy and Allan sent out the first TBô survey in 2017, they were nervous. 

They had no idea if their network of friends, family and acquaintances would take the time to answer 20 questions about men’s underwear—or worse, if people would think it too personal and maybe even a little nuts. But the guys pushed through and hit the send button. 

They couldn’t believe it when they got a response rate of over 40%. Nor could they believe how overwhelmingly positive and—more importantly—constructive the feedback was. 

Turns out men had lots of opinions about their underwear, they just hadn’t had the space or invitation to share them. Until then.  

It wasn’t long after that Roy and Allan gave this space and invitation a name: They called it “co-creation” and it’s what today’s TBô is all about

Share Your Feedback

  • Allan Perrottet

    Co-Founder

    I believe life is too short to not take risks! From military training to starting businesses and exploring different cultures and lifestyles worldwide. I am game for almost any adventure as long as it will challenge me.

    Follow Allan On LinkedIn 

  • Roy Bernheim

    Co-Founder

    I absolutely love being in water. I got my PADI diving certificate at age 12 and upgraded to freediving when I was 27. No surprise that we started working with bamboo materials which uses way less water than other raw materials to grow.

    Follow Roy On LinkedIn 

  • Angel Wong

    Manager

    Lyrics from the song “memories” (Maroon 5) inspired me:
    "Everybody hurts sometimes
    Everybody hurts someday, ayy ayy
    But everything gon’be alright
    Go and raise a glass and say, ayy "

    Follow Angel on LinkedIn 

  • Sumarie Engelbrecht

    SEO Specialist

    Self-confessed tea addict with a playlist that would confuse most people. My top 3 most played bands/artists are Taylor Swift, Bad Omens and Daughter. And I love each one of them deeply and passionately, despite them being vastly different!

    Follow Sumarie on LinkedIn 

  • Rachelle Jacobs

    Brand Manager

    As a single mom with a passion for crime documentaries, I find joy in the thrill of the chase—whether it's solving a mystery or conquering a hiking trail. Running keeps me grounded, but it's coffee and a weekly donut from my favorite coffee shop that truly fuel my adventures.

    An outdoors enthusiast and painter at heart, I live life one day at a time, savoring each moment because you only get one shot at it.

  • Jonathan Nyembe

    Marketing Intern

    At 25, I’m not just navigating the world of SEO as an intern—I’m also cruising through life with a passion for cars and a love for stargazing. While my marketing drives my professional journey, it’s the beauty of the night sky, that fuels my imagination. Whether I’m optimizing keywords or dreaming about the perfect road trip, I’m all about finding the perfect balance between precision and wonder.

  • Cebo Mavimbela

    Customer Service Agent

    I’m a music enthusiast and book nerd who finds daily inspiration in the works of writers like Charles Bukowski. My childhood dream was to become a Business Owner and I am currently working towards gaining knowledge and learning strategies for a successful business. I have a solid work ethic and always strive for excellence in my work. Guided by my daily motto, "Don't put off until tomorrow what you can do today," by Benjamin Franklin, I'm also excitedly planning a Euro trip, something that’s been on my bucket list for a long time.

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