Enclothed cognition is a rising theory that proposes that what we wear goes beyond mere style and self-expression. One of the sayings I live by, and share with others quite frequently is: “When you’re feeling down, dress up”.
At this stage, I have repeated and lived by it so much that it is safe to say that it has become a life motto. However, I never could have imagined the true impact it has on our mindset. Scientists have discovered that we wear may be playing some mischievous mind games on us.
According to some studies, what we wear has the power to alter our perception, behavior, and even cognitive processes. While this idea may seem a bit far-fetched, we have the science to back it up. Let’s delve into a world where fashion and Psychology collide:
What is Enclothed Cognition?
Enclothed cognition is the idea that our clothing choices can have a profound impact on our thoughts and feelings, ultimately influencing our performance and confidence levels. From the power suit that boosts our sense of authority to the cozy sweater that brings comfort and relaxation. Without us knowing, our clothing acts as a silent communicator, sending signals to ourselves and those around us. Our wardrobe choices shape not only our style but also our mindset.
The Psychology Behind Enclothed Cognition
Bayu Prihandito Psychology Consultant and Founder of Life Architekture shares with us that "Clothing often shapes perceptions of personality, professionalism, and status. Our attire communicates confidence, attention to detail, and mood. For example, formal wear conveys reliability, while casual attire signals approachability. 'Enclothed cognition' highlights how wearing clothes associated with power or professionalism can enhance confidence and performance. Choosing outfits that reflect your personal style can boost mood and self-esteem, emphasizing authenticity and comfort. Your clothing should intentionally convey how you want to feel and be seen each day."
According to a study, the clothes we wear can trigger specific psychological processes. For example, wearing a lab coat associated with doctors can enhance attention and focus, while wearing a painter's smock can enhance creativity.
These findings suggest that clothing can activate mental representations associated with specific roles or traits, influencing our thoughts and behaviors accordingly.
Furthermore, enclothed cognition is not limited to the perception of others. It also affects how we perceive ourselves. When we wear clothing that aligns with our desired image or identity, it can boost our self-confidence and self-esteem. This psychological phenomenon highlights the powerful connection between our clothing choices and our sense of self.
Two Things Must be True for Enclothed Cognition to Occur:
The symbolic meaning and the physical experience of wearing them are two conditions that need to be met for enclothed cognition to occur. In layman’s terms for you and me, it means that you have to have a specific idea or thought attached to the clothing and you must be physically wearing the clothes for this phenomenon to happen.
When both of these criteria are met, our Psychological functions can be impacted significantly.
How Clothing Affects Our Thoughts and Behavior
The popular saying “Mind over matter” is very significant in this phenomenon. What we think about the items we’re wearing can impact our reaction to wearing them on a subconscious level. The color, style, and even texture of our clothing can evoke certain emotions and influence our cognitive processes.
Grace Davies, Owner of Dress Rental NZ says that "Clothing plays a significant role in shaping people's perceptions of individuals. It can communicate aspects of a person's personality, status, professionalism, and cultural identity. For example, I know from running my dress rental that certain brands and styles will be significantly more popular than others at any given time. This, I surmise, is because those items will result in favorable perceptions by an individual's peers if they are worn. This is important for every individual, as humans are social creatures, and connection, acceptance, and esteem from our peers is a need."
"Clothing significantly influences people's perceptions, often serving as an immediate indicator of one's style, professionalism, and even personality. At DasFlow, we believe in the power of custom apparel to bolster confidence and express individuality, which can positively affect how others view us. Similarly, the clothing choices we make can deeply impact our mood and self-esteem, with comfortable and aesthetically pleasing garments uplifting our spirits and enhancing our overall demeanor." - Nicolas Krauss, Founder and CEO of dasFlow Custom Sublimation Apparel
Example of Clothed Cognition in Action
Research has shown that wearing formal attire can enhance cognitive performance and increase feelings of power and authority. This phenomenon, commonly known as the "power suit effect," is particularly relevant in professional settings where dressing formally is associated with competence and success. On the other hand, wearing casual or comfortable clothing can promote a more relaxed state of mind, facilitating creativity and free thinking.
Additionally, the symbolic meaning attached to certain clothing items can shape our behavior. For instance, wearing a police uniform can promote a sense of responsibility and adherence to rules, while wearing athletic apparel can increase motivation and physical performance. These examples illustrate how our clothing choices can prime us for specific actions and behaviors, influencing our mindset and performance.
The Power of Enclothed Cognition
Fashion has long been recognized as a form of self-expression, allowing individuals to showcase their personality, values, and identity. Our clothing choices communicate messages to the world, providing a glimpse into who we are and what we stand for.
From subcultures to social movements, fashion has played a pivotal role in shaping group identities throughout history. The clothing we wear can signal our affiliation with particular social groups or convey our beliefs and ideologies. For example, punk fashion emerged as a form of rebellion and nonconformity, challenging societal norms and expectations.
Furthermore, fashion allows individuals to experiment with different identities and personas. We can transform ourselves by simply changing our clothing styles, adopting new trends, and exploring various aesthetics. This ability to reinvent ourselves through fashion is a testament to the power of clothing in shaping our sense of self and identity.
The Impact of Clothing on Mood and Emotions
Have you ever noticed how wearing your favorite outfit can instantly boost your mood? This is not a mere coincidence but a result of the psychological impact that clothing has on our emotions.
Research has shown that our clothing choices can influence our emotional state and even our physiological responses. For example, wearing bright and vibrant colors can evoke feelings of happiness and energy, while wearing soft and muted tones can promote a sense of calm and tranquility.
Moreover, the tactile experience of wearing certain fabrics can also impact our emotional well-being. Wearing soft and cozy clothing materials can enhance feelings of comfort and relaxation, reducing stress and anxiety levels.
Understanding the emotional impact of clothing can empower us to make intentional choices that align with our desired emotional state. By selecting clothing that evokes positive emotions, we can create a more uplifting and joyful experience for ourselves.
Applying Enclothed Cognition in Everyday Life
Now that we have explored the psychological impact of clothing, how can we apply this knowledge to enhance our everyday lives?
Be Mindful of your Clothing Choices
One way to harness the power of enclothed cognition is by being mindful of our clothing choices in different contexts. By understanding the symbolic meaning associated with certain clothing items, we can strategically select outfits that align with our goals and desired mindset. For example, wearing professional attire to an important meeting can help boost our confidence and convey competence to others.
Experiment with your Style
Additionally, experimenting with different clothing styles and aesthetics can allow us to explore different aspects of our identity and express ourselves authentically. Whether it's trying out a bold and daring fashion trend or embracing a minimalist and understated look, our clothing choices can reflect our evolving sense of self.
Be in touch with Yourself
Furthermore, paying attention to how clothing makes us feel can guide us in creating a wardrobe that supports our emotional well-being. Incorporating clothing made from soft and comfortable fabrics can promote relaxation and reduce stress levels while wearing vibrant and energizing colors can uplift our mood.
By intentionally curating our wardrobe and making conscious clothing choices, we can tap into the transformative power of enclothed cognition and enhance our overall well-being.
So, the next time you stand in front of your wardrobe, remember that your clothing choices have the power to transform not only your style but also your mindset. Embrace the fascinating concept of enclothed cognition and let your clothing become a vehicle for self-expression, confidence, and personal growth.
