About Us
TBô Bodywear is the world’s first DirectByConsumer brand. It’s TBô's customers—the 400,000-strong Tribe—who decide the brand’s direction and which products get made.
Co-founded in Zurich, Switzerland in 2017 by Roy Bernheim and Allan Perrottet, TBô’s innovative, sustainable bodywear now sells in more than 120 countries worldwide.
When Roy and Allan sent out the first TBô survey in 2017, they were nervous.
They had no idea if their network of friends, family and acquaintances would take the time to answer 20 questions about men’s underwear—or worse, if people would think it too personal and maybe even a little nuts. But the guys pushed through and hit the send button.
They couldn’t believe it when they got a response rate of over 40%. Nor could they believe how overwhelmingly positive and—more importantly—constructive the feedback was.
Turns out men had lots of opinions about their underwear, they just hadn’t had the space or invitation to share them. Until then.
It wasn’t long after that Roy and Allan gave this space and invitation a name: They called it “co-creation” and it’s what today’s TBô is all about.
When Roy and Allan sent out the first TBô survey in 2017, they were nervous.
They had no idea if their network of friends, family and acquaintances would take the time to answer 20 questions about men’s underwear—or worse, if people would think it too personal and maybe even a little nuts. But the guys pushed through and hit the send button.
They couldn’t believe it when they got a response rate of over 40%. Nor could they believe how overwhelmingly positive and—more importantly—constructive the feedback was.
Turns out men had lots of opinions about their underwear, they just hadn’t had the space or invitation to share them. Until then.
It wasn’t long after that Roy and Allan gave this space and invitation a name: They called it “co-creation” and it’s what today’s TBô is all about.
