All brands talk community.
But do they walk community?
TBô is the first community-led brand.
Join us in going community-owned.
Connect you erc20 compatible wallet or download Aktionariat app
For any questions on how to purchase, please drop us an email at investors@tbo.clothing and we’ll get back to you.
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Community base of 400,000 humans in 120 countries, growing quickly!
We are growing versus last year and expect this growth trajectory to continue. We’re investing the raised funds mainly in three areas: revenue growth, proprietary community tech development and product innovation.
The use of fund split is approximately 70/20/10.
As planned, September has been a month of growth. We're reviewing Q3 numbers and will share a more in-depth update on our KPI progress by mid October 2021 on this website. Further, we hold update calls every once in a while.
If you wish to get notified about update calls, please sign up
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We are deliberately unprofitable,
meaning that we are deliberately investing into growth and tech development
We do this because we see,
The more we raise, the quicker we grow and the quicker we deploy the new tech modules that are in the pipeline.
Our investors see us as a mid- to long-term company valuation growth play. We do not plan to pay out any dividends in 2021 or 2022.
Different from many startups, we can break even within 1.5 months. We have strong recurring revenues and our cost base is highly flexible. Having said this, we invest strongly into growth and tech development for mid- and long-term value creation.
Daily Page views per Visitor
9.7
vs 3.4
Daily Time on Site
12:49min
vs 02.30min
Bounce Rate
29.6%
vs 50%
Status: October 2021
To download, you will be asked to leave your name and contact details.
The difference between Community-led vs. traditional business models
Independent study by a data science researcher from Eidgenössische Technische Hochschule Zürich (ETH Zürich) based on anonymized TBô data confirms that versus non-creators:
There are several key advantages of TBô’s radically collaborative approach to product design, brand development and sales over traditional business models, such as pure play direct-to-consumer or wholesale models.
Gets 35% repeat order rate within 90 days
11.5% over entire shop lifetime in the apparel e-commerce industry average
Produces only what’s needed
60% of clothing go unsold from shop to landfills (USA)
Launches new products profitably within 4-6 weeks
Time from product development to on-the-shelf is 3-18 months
Enables innovative product improvements that people actually want
Unnecessary mainstream products
Average of over 15 minutes daily spent on the website with 6.9 page views
2 minutes and 2 pages e-commerce industry average
Under 25% bounce rate
50%+ bounce rate average in the e-commerce industry
We couldn’t find a software that enabled us to host our community, let everyone connect and develop great new products together.
So we built it ourselves.
Almost overnight after deployment, we saw:
As a result of all this engagement: Our website Alexa rank and Search Engine Optimization soared without spending more on marketing 💹🚀
We have several further features and optimizations in the immediate pipeline and will be deploying those over the coming weeks and months.
Features will include social commerce, gamification, and data automation modules.
* We do not disclose more about upcoming feature releases at this stage.
We’ve grown from 0 to selling more than 25,000 products per month within 3 years, and that at an accelerated rate. Now is a key moment to invest into our growth and tech.
At the launch of the security token, the company valuation started at just 10% above the recent private investment round conducted by the professional angel investors.
The 10% price difference comes from:
| In $ | Core Business Model | Stock Listed | Largest Market | Innovation | % Revenue Digital Direct-To-Customer | Market Cap | Revenue / Market Cap Multiple | Revenue | YoY Growth | Earnings |
|---|---|---|---|---|---|---|---|
| Consumer data informed, not comunity-led | |||||||
Contrary to stock exchanges, in this model, shares are sold from the company directly to the investor and sold from the investor back to the company.
How?
The company holds its own shares in reserve. These tokenized shares are put in the reserve on the backend of this website.
When an investor buys shares on this website through the Brokerbot, the shares are sent from the company reserve to the investor’s wallet (Aktionariat app). The investor’s money goes directly to the company and the company starts to work/invest with the funds to grow further.
Selling shares back is enabled when the company deposits a cash reserve on the backend of this website.There is only a spot price (the one indicated in your Aktionariat app). Since the company sells and buys shares directly from the investor, the bid and the ask price are the same
Paying by bank transfer
The funds go directly to the UBS bank account of Comon Accelerator Holding AG (i.e. the mother company of TBô) and are ready to be invested into growth and tech development by the TBô management team.
Paying by ETH or XCHF
the funds go directly to the wallet of Comon Accelerator Holding AG (i.e. the mother company of TBô) and are ready to be invested into growth and tech development by the TBô management team.
The funds come directly out of the wallet of Comon Accelerator Holding AG (i.e. the mother company of TBô)
Pre-registration to secure a spot in Phase 1: Fixed share price
Limited amount of shares available at a fixed share price
Primary shares sold from company to investor
We are here
Issuance of further shares at a floating price
Primary shares sold from company to investor
Listing on token exchanges [in future]
Give option for trading shares on secondary market
Co-Founder CEO
Co-Founder COO/CTO
Head Community Marketing
Head Product and Supply Chain
Investor & Board Member
Investor
Investor
Investor & Advisor Asia
Investor
Investor
TBô is the first community-led menswear brand.
This radically new consumer-empowering model minimizes waste, increases conversions and builds loyalty. It’s the ultimately sustainable model: socially, economically, and ecologically.
It’s design thinking come to life.
Together with the community of more than 400,000 creators, TBô develops the most sustainable, comfortable everyday sports- and bodywear — from water-saving, eco-friendly and biodegradable raw materials that make you look and feel great.
These are all collaboratively created through our own community software. To get a real feel for how this works, check for yourself on: tbo.clothing/community
The trade history widget shows the five most recent share transactions. The complete trade history is also available for download as a CSV file. If you wish to be notified about future trades and other notable events concerning our share tokens, subscribe here:
Shareholders can either register their shares with the form, using a wallet of their choice, or by holding their shares with the Aktionariat wallet app for IOS or Android.
Once registered, newly purchased blockchain shares will automatically be added to the shareholder registry in your name.
For details, please consult our shareholder-agreement
